Workflow 2010: Designing Industry


Graduate School of Architecture, Planning and Preservation Scott Marble, instructor, with Julie Jira

Solar Labrie



Final Presentation



2 Responses

  1. Solar says:

    My intention as an architect is to be a part of multi-disciplinary collaboration whose members share a common vision for each project. My future practice will use research and design to create social reform. A core group will be necessary for maintaining the strength, credibility and consistency of the company, but hierarchy is intended to shift with the specific needs and required expertise of each project. In the “Telescopic” diagram, each group is represented by a ring, which, when collaboration is successful, it forms a lens through which that stage of the project will come more clearly into focus. No group is independent and relies on access to all new information. All team members will be required to pitch new projects monthly. A majority of funding will be in research (design, material science, ecology, sociology, urban development, etc) in order to be proactive about projects around the world.

  2. Scott says:

    – Both the text and diagram are very general and while the stated objectives seem interesting, without more detail and specifics, it remains at a very abstract level. For instance, when you say “No group is independent and relies on access to all new information” – possible details could include 1)how, and to what degree the groups are dependent on each other?; 2)when is access to information by a particular group most important in the course of a project?; 3)what type of information are you referring to?…budget requirements, technical information, site information, schedule information, material information…you can see that “information” could mean anything and to be meaningful in your diagram, it needs to be qualified. You should ask yourself similar questions about each sentence in your text and determine when it is necessary to add specifics. Think about the diagrams that Phil Bernstein presented for IDP and how each part of the diagram referred to specific key parts of the overall concept.
    – It is unclear how research and design will create social reform. There is no indication what type of design you are referring to…architecture, industrial, or what type of social reform you are referring to. Again, this is an issue of specifics that will only help you in developing your diagram.
    – Since you are using a series of circles (extracted into a series of tubes) as your formal type, spend some time looking at other examples of this type of diagram to better understand the potentials and limitations of this formal type. Here are a few examples:
    and a really great interactive example:
    You can browse through more diagrams here:
    – What is the purpose of the labels: “Intellectual, Publishing, Software, Consulting, Building” on your diagram? Be very precise and efficient with how you use graphic notations and labels so that the meaning is clear and there is no excess.
    – I would take more advantage of the “cylinders” as a graphic type. With the circle, you are limited in how much information you can show. But with the cylinder, you can show much more, so utilize this or otherwise just stay with the circle. The telescoping is becoming a metaphor and is not useful in adding more information to your diagram.
    – A successful example of a diagram in the class is Jason Roberts. You might also look at the comments I have made to others.
    – Adding hierarchy to your diagram would help to differentiate the meaning of the various graphic notations you are using. For example, consider using line weights to show more or less important rings, vary the spacing between the rings, deviate from a perfect circle to make stronger or weaker connections between the rings (radar diagrams are a good example of this – do a google image search for examples), etc.
    – Understanding and utilizing the implicit hierarchies and geometric principles of a circle is also important. For instance, the center is always going to have significance; all points along the perimeter are equal distance from the center (ie, no hierarchy); etc.
    – Using nodes and connections to show the flow of information is an important part of any design practice workflow diagram. Right now, this is missing from your diagram.
    – The list of participants and the categories in your practice seems generic and a bit arbitrary right now. There is also no indication of the relationships between the participants in a given category – for instance what is the relationship between a sociologist and an architect?

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