Workflow 2010: Designing Industry


Graduate School of Architecture, Planning and Preservation Scott Marble, instructor, with Julie Jira

Adam Gerber

Under the “Building Design Product” Model, Buildings are sold to clients as pre-formed projects awaiting client input to complete the design that meets the needs and desires of a particular client.  Each Project can be sold multiple times, reusing the embedded intelligence and design work that went into setting up the basic relationships around which a set of BIM models function. Projects vary on what the type of building and what parameters are designed to be easily varied to accommodate client wishes.  Furthermore, the projects predetermine the contractual relationships between the design team, utilizing project efficiency oriented incentives for all major interests.  Ideally, project design teams would remain static as the project is sold to different clients, but they may be interchangeable as well.  The only party who is not interchangeable within a Project, is the “Executive Project Coordinator.” This entity is tied to the project and manages the digital models and interactions between the design team.

Final Industry Diagram (v5)

Industry Diagram v4

Industry Diagram v3

Buyer: Entity that pays for a project, ultimate user or consumer for a building.

Project Broker:  A project broker acts as a full time representative for the Buyer or Client during the design and construction of a building project.  This allows for full-time interaction with a client’s interests during the collaborative phases of design and construction.  If the ultimate user or consumer is a developer or savy full-time consumer, the Buyer and Project Broker could be the same person.

Project: Resalel-able semi-formed building BIM models with built-in parameters that easily configure major building components.  Amount of design work necessary to realize project is significantly less than ground up design based on pre-existing BIM models.

Re-Parameterization: The process of tailoring a Project to a Buyers needs by resolving architectural details, ensuring structural suitability, and otherwise completing design documentation through collaborative design realized in centralized digital models. Per a typical IPD structure, the contractor should be incorporated as part of the project team to ensure efficiencies in construction and clarity of design intent.

Specific Project Instance Construction Documents: These documents finalize a specific building design for construction to a high degree of resolution.

Construction: Building the building according to the design


Studio Diagram:

Studio Diagram – Final


One Response

  1. Scott says:

    Here are some comments on your Future Practice Diagrams. The questions are intended to help you refine the diagram and text.

    This is a very interesting model that takes existing examples of pre-designed prototype buildings (all of the prefab examples…dwell homes etc), or architectural plans that can be bought (hometta, etc) and makes the product much more flexible and adaptable through parametric modeling. The definition of terms in your text is very clear and concise and really helps to understand the diagram.
    – Although this is a very clear diagram, it is very limited in the information it conveys. I would suggest having expanded detail for some of the nodes in the base diagram.
    – In particular, I would like to see more detail in the diagram related to the Project Team Formation and Coordination, which seems like the most difficult aspect of the model in terms of a business proposition.
    – How do the “projects predetermine the contractual relationships between the design team”? Diagram this.
    – Where is your practice in this diagram? Is there an expanded role of the architect in your model?
    – The diagram graphics could be more clear about representing a single model that has multiple instances. The “reflected” graphic technique implies
    – Be more specific about how you are using “typical IPD structure”. There really is no typical structure for this yet so I would be more specific about the important relationships that you are relying on for the success of your model.
    – Who develops the Project and what is the relationship between this team and the team that does the Re-Parametrerization?
    – You mention that “projects vary on what the type of building…”; would the diagram be different for different types of buildings? I would suggest developing 2 versions of the diagram that show the differences that would result from different building types.
    – If the Executive Project Coordinator has a more important role in the process, should the graphics indicate this?
    – Is the “Less Than Cost Model” an earlier version or is it a separate concept?
    – The challenge now is to incorporate the ideas in your text into the diagram.

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