Workflow 2010: Designing Industry


Graduate School of Architecture, Planning and Preservation Scott Marble, instructor, with Julie Jira

Workflow: Designing Industry

Schools pioneered the first digital revolution in architecture through exhaustive formal experimentation and elaborate visualization techniques that greatly expanded the conceptual framework of design. While this was occurring, the construction industry was focused more on streamlining the manufacturing and building processes with early versions of building information modeling and CNC technologies with little or no emphasis on innovation beyond increased efficiency. It is only recently that these differing concerns have begin to merge into a more coherent workflow. The focus on this seminar is to foreground the potential and urgency of a younger generation of architects to begin engaging the next digital revolution in architecture that is centered around innovative processes to integrate design, fabrication, construction and building life cycle through rethinking the organization of industry and the relationships between the key disciplines. More specifically, we will explore the application of digital technology as a tool of communication to form networks of design collaboration that is redefining architectural practice and its position within industry.

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Filed under: Collaboration, Design, Diagrams, Firms, Software, Workflow

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