Workflow 2010: Designing Industry


Graduate School of Architecture, Planning and Preservation Scott Marble, instructor, with Julie Jira

Theme 3: BIM and the Organization of Information

Will BIM systematically prioritize the integration and organization of information over design flexibility? Is a single integrated model approach appropriate for the AEC industry and if so, what are the new disciplinary boundaries that drive the organization of project information?

Information Modelling as a Paradigm Shift by Sheldon, Dennis

Tectonics, Economics and the Reconfiguration of Practice by Sheldon, Dennis

A Trade to Retool Architectural Practice and Digital Modeling by Tombesi, Paolo, et al

Image Credit: Tectonics, Economics and the Reconfiguration of Practice by Dennis Sheldon


Filed under: BIM, Industry, Software, Themes/Readings/Discussions

Theme 2: Models of Collaboration

How can innovation approaches to collaboration, from other disciplines, begin to influence new models of integrated workflow that are developing in the AEC industry and what is the role of the architect in making this happen? What is the role of architects in a non-hierachical collaborative working environment?

The Evolution of Cooperation by Robert Axelrod

On Design Engineering by Hanif Kara

Group Genius by Keith Sawyer

Wisdom of Crowds by James Surowiecki

Image Credit: On Design Engineering by Hanif Kara

Filed under: Collaboration, Workflow

Theme 1: Positioning Architects in an Integrated Industry

How can architects position themselves to lead in the reorganization of industry that is being driven by digital communication technology?

Kieran – Refabricating Architecture

Kolarevic – Architecture in the Digital Age

Image Credit: Refabricating Architecture by Stephan Kieran

Filed under: Collaboration, Communication, Industry, Workflow

Workflow: Designing Industry

Schools pioneered the first digital revolution in architecture through exhaustive formal experimentation and elaborate visualization techniques that greatly expanded the conceptual framework of design. While this was occurring, the construction industry was focused more on streamlining the manufacturing and building processes with early versions of building information modeling and CNC technologies with little or no emphasis on innovation beyond increased efficiency. It is only recently that these differing concerns have begin to merge into a more coherent workflow. The focus on this seminar is to foreground the potential and urgency of a younger generation of architects to begin engaging the next digital revolution in architecture that is centered around innovative processes to integrate design, fabrication, construction and building life cycle through rethinking the organization of industry and the relationships between the key disciplines. More specifically, we will explore the application of digital technology as a tool of communication to form networks of design collaboration that is redefining architectural practice and its position within industry.

Image Credit:

Filed under: Collaboration, Design, Diagrams, Firms, Software, Workflow