Workflow 2010: Designing Industry


Graduate School of Architecture, Planning and Preservation Scott Marble, instructor, with Julie Jira

Theme 7: Expanding Practice / New Models of Network Practices

What are the future models of architectural practice facilitated by digital communication technologies in the context of increasing specialized information?  Does the ability to establish global networked practices tend toward the consolidation of expertise into large conglomerates or does it favor smaller, independent, more agile practices that join on a per project basis?

Anderson, Chris – The New New Economy- More Startups, Fewer Giants, Infinite Opportunity in Wired 17.06

Jansen, Michael – Worksharing & Woolf, Joe_ Made in Australia (drawn in Vietnam) in Take 5

Hensel, Michael –  Evolving Synergy_ OCEAN Currents, Current OCEANS and Why Networks Must Discplace Themselves in AD Volume 76, Issue 5

Image Credit: Anderson, Chair; The New New Economy – More startups, Fewer Giants, Infinite Opportunity in Wired 17.06


Filed under: Industry, Themes/Readings/Discussions, Workflow

Theme 6: Automation and the Commodification of Design and Construction

Do the efficiencies of automation of both design and construction change their cultural value? Is this issue different for design and construction? What are the criteria in determining when to automate and when to intuit design ideas? If it can be automated, should it be automated?

Huges, Will_The Future for the Construction Professions in Australia_ in TAKE 5_ Ed. by Paolo Tombesi

Marble, Scott Imagining Risk_ in Building in the Future

Filed under: Fabrication

Theme 5: File to Fabrication / The linchpin of Integrating Design and Production

How will file-to-fabrication process change the relationships between architects, fabricators, manufacturers and contractors? Do architects need to be responsible for manufacturing files to benefit from file-to-fabrication processes? If so, what are the new modes of knowledge requires for architects to include this as part of their work?

“Digital Production” by Branko Kolarevic in Architecture in the Digital Age:  Design and Manufacturing edited by Branko Kolarevic

Digital Production

“Size Matters: Digital Manufacturing in Architecture” by Fabian Scheurer in 30/60/90 Volume 12: Dimension
 “Out of Control: Experiments in Participation” by Situ Studio in 30/60/90 Volume 12: Dimension

Size Matters: Digital Manufacturing in Architecture and Out of Control: Experiments in Participation

Image Credit: Situ Studio

Filed under: Collaboration, Design, Fabrication, Software, Themes/Readings/Discussions, Workflow

Guest Speakers from Gehry Technologies

Please contribute your thoughts on the Gehry Technologies workflow and the projects they presented.

Filed under: BIM, Collaboration, Communication, Design, Diagrams, Fabrication, Firms, Guest Speaker, IDP, Industry, Software

Guest Speaker: Adam Modesitt of SHoP Architects

Please contribute your thoughts on Adam Modesitt’s presentation of SHoP Architects workflow on the Barclays Stadium in Brooklyn, NY.

Filed under: BIM, Collaboration, Design, Fabrication, Firms

Theme 4: Integrated Project Delivery and Guest Speaker Phil Bernstein of Autodesk

Does a structure that legally predetermines the boundaries between the team members of a project undermine the most productive relationships that form the basis of collaboration? What are alternative structures for organizing collaboration?

Negotiating an IDP Agreement

Experiences in Collaboration

AIA Document A295 copy

Image Credit: Negotiating an IDP Agreement

Filed under: BIM, Collaboration, Communication, IDP, Industry, Themes/Readings/Discussions, Workflow

Theme 3: BIM and the Organization of Information

Will BIM systematically prioritize the integration and organization of information over design flexibility? Is a single integrated model approach appropriate for the AEC industry and if so, what are the new disciplinary boundaries that drive the organization of project information?

Information Modelling as a Paradigm Shift by Sheldon, Dennis

Tectonics, Economics and the Reconfiguration of Practice by Sheldon, Dennis

A Trade to Retool Architectural Practice and Digital Modeling by Tombesi, Paolo, et al

Image Credit: Tectonics, Economics and the Reconfiguration of Practice by Dennis Sheldon

Filed under: BIM, Industry, Software, Themes/Readings/Discussions

Theme 2: Models of Collaboration

How can innovation approaches to collaboration, from other disciplines, begin to influence new models of integrated workflow that are developing in the AEC industry and what is the role of the architect in making this happen? What is the role of architects in a non-hierachical collaborative working environment?

The Evolution of Cooperation by Robert Axelrod

On Design Engineering by Hanif Kara

Group Genius by Keith Sawyer

Wisdom of Crowds by James Surowiecki

Image Credit: On Design Engineering by Hanif Kara

Filed under: Collaboration, Workflow

Theme 1: Positioning Architects in an Integrated Industry

How can architects position themselves to lead in the reorganization of industry that is being driven by digital communication technology?

Kieran – Refabricating Architecture

Kolarevic – Architecture in the Digital Age

Image Credit: Refabricating Architecture by Stephan Kieran

Filed under: Collaboration, Communication, Industry, Workflow

Workflow: Designing Industry

Schools pioneered the first digital revolution in architecture through exhaustive formal experimentation and elaborate visualization techniques that greatly expanded the conceptual framework of design. While this was occurring, the construction industry was focused more on streamlining the manufacturing and building processes with early versions of building information modeling and CNC technologies with little or no emphasis on innovation beyond increased efficiency. It is only recently that these differing concerns have begin to merge into a more coherent workflow. The focus on this seminar is to foreground the potential and urgency of a younger generation of architects to begin engaging the next digital revolution in architecture that is centered around innovative processes to integrate design, fabrication, construction and building life cycle through rethinking the organization of industry and the relationships between the key disciplines. More specifically, we will explore the application of digital technology as a tool of communication to form networks of design collaboration that is redefining architectural practice and its position within industry.

Image Credit:

Filed under: Collaboration, Design, Diagrams, Firms, Software, Workflow